I am passionate about enabling and empowering others by crafting rich and rewarding user experiences that are simple, intuitive, and efficient.
I'm a fast learner and hit the ground running. I enjoy working with others to solve challenges big and small, and creatively growthhacking innovative ways to improve productivity and efficiency.
My interests include nature, running, reading (personal growth, spirituality, psychology), writing, and recently, painting.
As Senior Developer in a leadership role, directed the development efforts of the digital platform team for OUTDOORsmart!, a digital marketing brand that offers a range of provincial, state and federally accredited online courses across North America, designed to help outdoor enthusiasts achieve certification in their sport.
BOATsmart!® is their lead brand offering and North America's largest boat licensing provider.
McDonald's wanted to reward their fans for their loyalty and we decided to give them 140 characters of fame. Fans were able to tweet their own 140-character script using at least one of McDonald's characters, for a chance for it to be made into a short film.
Canadians have been using Canadian Tire products in inspiring and passionate ways for over 90 years - and no other hot new brand can own that. By telling these real stories, we aligned Canadian Tire with a much bigger purpose. More than just a store, Canadian Tire plays a vital role in the way we all live life in Canada - The Canadian Way.
Canadian Tire wanted to enhance the interactivity of its online Christmas shopping experience. I was the only developer that worked on the Interactive Tree Selector and wrote several JQuery plugins to build the tree carousel slider, zoom effect, and pop-up bubbles.
Canadian Tire wanted to enhance the interactivity of its online Christmas shopping experience. The Interactive Christmas Lights experience featured an initial opening animation and regional mouse-over hotspots that triggered an animated product call-to-action.
Canadian Tire wanted to enhance the interactivity of its online Christmas shopping experience. The Advent Calendar was embedded on the Canadian Tire site and dynamically "opened" a new calendar Christmas tip each day in December.
To reaffirm its off-ice training expertise and address the challenge of authentically connecting with aspiring hockey players, Nike built Last Team Standing. Teams shared photos and video on social media to collect points, the winner becoming a Nike sponsored team and the opportunity to train with Steve Stamkos.
The application was a Facebook application built in Ruby on Rails that featured a background job processor to screen social media posts to award points.
Kids Can Give Too is a charity-infused birthday invitation platform that inspires kids to split their gifts with the charity of their choice. Parents register their childâs party and chooses a charity to receives part of donated gifts. KCGT creates a secure, custom invitation link that is sent to guests where they can make a secure online donation, instead of bringing a wrapped gift.
Toronto Crime Stoppers launched a campaign that drives consumers to learn more about the costs of organized retail theft. The site was an interactive, animated, educational scrolling experience that encouraged visitors to vote for stiffer penalties to help change the laws associated with retail crimes, making it less attractive to criminals. Votes were tracked in a database through a PHP script.
Stride introduced a line of gum called Stride Doodles. It has doodle drawings all over the packaging and even has a little space for people to draw on. To promote the brand, DoodleVerse was created.
DoodleVerse is a Facebook application, the crazy artistic cousin of Google Maps, allowing users to graffiti and create drawings on locations available on Google StreetView.
The agency I was at inherited the application; I performed the site migration, maintenance, and upgrades.
Adidas has a great running heritage in Canada. Unfortunately they had fallen to seventh in running shoe brands in the country. To put them back on track, an integrated campaign was created that spoke to runners instead of at them, based on the simple insight that once you fall in love with running all you want to do is #runmore.
The website inspired runners with Spotify playlists and new running routes created with the Google Maps API.
As Interactive Developer, developed McDonald's New Signature McWrap promotion for mobile and desktop that featured timed video event triggers and staggered product slide-ins that scale and display animated informational tooltips on product click.
I am currently freelancing and available for development, design, and consulting work. If you have a project in mind you would like to talk about, contact me.
Iâm also working on a few site / app ideas that Iâm developing the areas of art and personal growth. Iâm always looking for motivated people with interest and skillsets to take part.
My photography is mostly of nature, check it out on Instagram.
If youâd like to chat about shared interests or anything in general, feel free to email me at firstname.lastname@example.org.
I use Instagram, GitHub, and Facebook regularly to share photography, thoughts, experiences and code.